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representations

stereotypes

media institutuions use steryotypes because the audicence will instantly understand them as they are the most common, everyday versions of representation socioty carries of everyone.

stereotypes are known as the 'visual shortcut'. theyre repeated so often that we assme they are normal/true

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archetypes

this is the 'ultimate' stereotype. e.g white, brainless, rich father blonde teen

countertype

a representation that challenges traditional stereotypical associations of groups, people or places

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key areas  of representation

  • age

  • gender

  • social class

  • ability/ disability

  • ethnicity

  • regional identity

  • sexuality

AN EXAMPLE OF PROBLEMS WITH REPRESENTATION

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IS THIS A Stereotype /racism or is it just realism?

- personally i dont find it offencive, one because im not from that culture, two i know that many girls from an asian culture have parents that withold the traditional gender stereotypes so its more on realism for ME

but it could be seen very differently to someone else, thats why represntation is very important

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